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| Company > Our
Leadership > Catherine Eddy |
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Catherine Eddy
Managing Director, Consumer
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Catherine is experienced in qualitative and quantitative methodologies and has published internationally in these areas and presented at many conferences in Australia and overseas. She is a Qualified Practicing Market Researcher and holds a Master of Business by research with a thesis entitled Industry Benchmarking of Service Quality and Satisfaction. She also holds a Bachelor of Management (Marketing) and has supervised the research papers of several Honors (Marketing) students at the University of South Australia.
Her client experience is extremely broad as is her industry experience having worked with clients from financial services. pharmaceutical, food and beverage, government and NGO, education, gaming, utilities and industrial settings. She has spent more than 20 years working in the market research industry providing strategic advice in relation to new product and market development, service quality and satisfaction, brand development, communications and advertising strategy.
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