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Irawati started her media research career in 1991 after working for CARE International. Her education background in social & political sciences from Padjadjaran University and her experience living abroad have contributed to the wealth of experience when she decided to put her focus and specialties to Media & Television Research when joining Nielsen.
She involved in the development of Media & TV audience measurement for Indonesia up to the current state-of-the art minute by minute daily for TV information, that puts Indonesia’s audience measurement in the same level with the rest of the world. In her career with Nielsen, her dedications and achievements have awarded her as the executive of the year for Asia Pacific in 2003.
Irawati is acknowledged as one of the experienced people in Indonesia’s for Audience Measurement.
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