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Yudi joined Nielsen in 2000, as research executive in Quantitative Consumer Team. In his many years at Nielsen Indonesia, Yudi has worked on many major ad hoc quantitative research projects, including several multi-country studies and has rich experience in the design and analysis of tracking projects, customer satisfaction studies, U&A studies, product testing, business to business studies and a myriad of other ad hoc studies in the areas of telcomms, FMCG, automotive research, and others.
Yudi also gained considerable client experience with a multinational company in Indonesia for two years before returning back to Nielsen. The combined client/agency experience have crafted Yudi as one of the most distinguished market researchers in Indonesia.
Aside from his role as Executive Director at Nielsen Indonesia; Yudi also holds responsibility to develop Nielsen capabilities within our Telcoms practice in the Asia Pacific Region; where he actively involved in product and business development.
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