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29 June 2010
Jakarta
Global Consumer Confidence Hits Pre-Recession Levels: Nielsen
Global consumer confidence in the first quarter of 2010 rebounded to reach its highest level since the third quarter of 2007, providing the most definitive sign that the world is beginning to recover from the recession, according to the latest edition of the Nielsen Global Consumer Confidence Index. As the world’s consumers started to spend again, they drove the global index up to 92 points (100 = average) in the first quarter. This represents a six point increase from six months ago and only two points short of the 94 point index mark in Q3 2007, just prior to the decline into world recession. Consumer confidence hit an all time low of 77 index points in early 2009, following the collapse of the international financial system, before steadily increasing again last year.
Consumer confidence rose in 41 of the 55 countries surveyed during the quarter, with India (127 index points), Indonesia (116) and Norway (115) remaining the world’s most confident nations. Meanwhile, Lithuania (46), Croatia (48), and Portugal (51) were the most pessimistic nations. Taiwan (+14 pts), Singapore (+11), Israel (+10), Mexico (+10) and Colombia (+9) were among the highest increases in consumer confidence in Q1, while Greece (-15), in the midst of a financial collapse, recorded the steepest decline.
10 June 2010
Jakarta
50% of Consumers in Indonesia to Follow Football World Cup 2010: Nielsen
In the Asia Pacific region, Indonesians declares themselves the most avid followers of football with more than half (54%) saying they are fans of the game, followed by Vietnamese (52%) and Indians (47%). But the appeal of the World Cup finals appears to reach far beyond football’s usual fan base – the Nielsen figures reveal that in all Asia Pacific countries, intent to follow the World Cup is much higher than the traditional football fan base. Countries with the highest level of intent to follow the finals were South Korea (76%), Vietnam (68%) and China (65%).
While in other markets, we would expect to see bigger growth in beers, in Indonesia, categories like snack, soft drink, peanuts, cigarettes, and energy drink will enjoy more sales. Peanuts experienced the highest growth with 72 percent, followed by Cigarettes (37%), Energy Drink (35%), Snack (28%) and Soft Drink (19%).
The sales were high especially during the week with most watched broadcast such as Germany vs. Argentina in the quarter-final that had won the most TV viewers between 10.30 pm to 2 am with 6.25 million people aged above 5 years. Another sales peak was during the final week that aired the final match between Italy and France which broadcasted at 11.30 pm to 4.30 am and reached 4.2 million people.
Looking at World Cup in 2002 and 2006, advertising spending in June rose to the average of 12%, compare to only 5% in non-World-Cup years. However, the world cup did not push the total advertising spending to grow higher than usual. During World Cup 2006, products that advertised during live broadcast of World Cup 2006 was Djarum Super with more than 1000 spots, Extra Joss (476 spots) and KratingDaeng (110 spots).
24 May 2010
Jakarta
FMCG Sales Grow 8% in First Quarter of 2010: Nielsen
FMCG sales shows a good 8% growth in the first quarter 2010 compare to the same period last year, and compare to only 5% growth in 2009 vs 2008, Nielsen reports. Consumers are gaining much more confidence to spend more, as we see positive grow in both volume and value of sales in FMCG Categories, excluding Cigarettes.
Market will enjoy stronger and healthier growth this year compare to last year, with all the indicators showing upward moves: FMCG sales are up 8%, advertising spending jumped 26%, even automotive sales are up 74% this quarter!"
20 April 2010
Jakarta
Advertising Spending increased 26% in First Quarter 2010: Nielsen
Good News welcomes us in the begining of 2010: Advertising Spending rose 26% in Q1 2010 compare to 2009. Nielsen Advertising Services that conducts advertising monitoring to 103 Newspapers; 165 Magazines & Tabloids; and 24 TV Stations, reports that the advertising spending during the period of January - March 2010 reached Rp. 13 Trillion in value.
Different from the trend in the past 2 years where newspapers have the highest growth, in the first quarter of 2010, Television jumps the highest with 31% reaching Rp. 8 Trillion. Koran has slower growth compare to the same period with 19% with Rp. 4.6 Trillion, while Magazines & Tabloids increased 10% to Rp. 403 Billion.
14 April 2010
Jakarta
News Audience rose 22%: Nielsen Audience Measurement
According to TV Audience Measurement survey in 10 cities in Indonesia, news program has a very segmented audience: male 40+ yo, SES AB. This segment is called the news audience and has a total population of 1.9 million people. The news audience spend most of their watching TV times to see news and entertainment programs with 52 hours for each genre on the first quarter of 2010. This figure doubles from the general audiences (aged 5+ yo.) who spend only 26 hours for news program, these people allocate their watching TV times to see entertainment (60 hours) and series (49 hours).
News audience watched the most in March 2010 by spending more than 20 hours to see the news programs, compare to 16 hours in January and 17 hours in February. While the general audience only spent 8 to 10 hours to watch the news. The live cast of House of Representative (DPR) hearing to Century Bank case and the shot of terrorist suspect, Dulmation, contributed with the increment in news audience.
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