| Design/Methodology:
Consumer panel analysis at brand within category level. Analyses purchasing behaviour across two discrete periods from same households.
Marketing Issues Addressed:
- What is driving trends in brand volume?
- What degree of cannibalisation is there between my brands?
- Has my marketing been successful in attracting new buyers?
Analyses Delivered:
Consumer panel KPIs for both periods. % brand A’s volume which was gained and lost to named other brands in the category, % from new/lost category buyers, % from increased/decreased purchasing of brand A, % from new/lost brand buyers.
Works With:
Consumer panel KPIs on components of brand volume and retail and consumer panel analysis of trends in brand shares over time.
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