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Design/Methodology:
Add on analysis
for BASES I and II only.
Face to face interviews with minimum N=100 per analysis. Based
on attribute ratings on test concept and product.
Marketing
Issues Addressed:
Identify attributes
which has the biggest impact on trial and repeat purchases.
Analyses
Delivered:
A chart indicate
the importance of each attributes and whether improvement
will warrant strong impact on trial and/or repeat purchase.
Works With:
BASES I and BASES
II.
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