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Design/Methodology:
Add on analysis
for BASES II only.
Face to face interviews with minimum N=100 per analysis. Based
on directional ratings on test product.
Marketing
Issues Addressed:
Identify product
improvement which has the biggest impact on repeat purchases.
Analyses
Delivered:
A chart indicate
the importance of each product dimension and whether improvement
will warrant strong impact on repeat
purchase.
Works With:
BASES II.
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