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Design/Methodology:
Consumer panelists
are surveyed on their lifestyle / behaviour, this is linked
with actual purchase behaviour.
Marketing
Issues Addressed:
Deeper understanding
of target market, using lifestyle or behavioural attributes.
Analyses
Delivered:
Relationships between
consumer purchasing habits and specific attributes can be
analysed. Where a brand is strong or weak it opens up opportunities
to exploit such in brand plans and consumer understanding.
Works With:
Other consumer panel
analysis to gain deeper insight into specific consumer groups.
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