Improving Your Retail & Trade Performance
The ACNielsen | eQ™ system uses specially developed tools to reinforce trade relationships as well as better understand retail customers.
Our approach is proven – it has been successfully tried and tested over many years.
This extensive worldwide experience in working with supply chain and retailer issues comes to the fore in ACNielsen | eQ™ for Supply Chain Management, in which retail research is a key focus.
eQ for Supply Chain Management
Improving supply chain management systems is a key aim of any retailer. Understanding the factors that drive trade partner relationships is therefore of vital importance in benchmarking performance and setting improvement targets.
That’s why we developed ACNielsen | eQ™ for Supply Chain Management -- a system that can be adapted to look at the supply chain from multiple perspectives. By understanding the impact of decisions from the vantage point of both the retailer and manufacturer, synergies that benefit both sides can be simulated and evaluated. This can effectively increase satisfaction and commitment along all links of the value chain, including:
- Order and delivery
- Business support
- Billing
- Customer relationship management
The ACNielsen | eQ™ for Supply Chain Management system is superior to trade surveys.
It prioritises retailer/trade expectations in actionable terms, analyses findings according to channel segments and provides detailed value analysis.
It clearly shows not only what retailers ‘say’ is important, but identifies which factors will lead to the most far-reaching improvements in each specific channel.
ACNielsen | eQ™ for Supply Chain Management provides KPI measures on trade customer ‘health’, commitment and vulnerability with comparison against key competitors or benchmark companies.
Key benefits:
- Valuable KPI and diagnostic measurements
- Analysis of drivers of business relationship
- Performance-level analysis across retail channels
- Competitive gap analysis on performance
- Strengths and weaknesses
- Strategic and tactical resource allocation priorities
When combined with information on retail performance, out-of-stock, distribution and similar measures avaiable from ACNielsen Retail Services, ACNielsen | eQ™ for Supply Chain Management provides an actionable assessment of the most effective methods to improve trade relationships.
Back to Top
|
