New Product Development
New products are the life blood of all companies. However, New Product Development is an area with significant inherent risk, as the consumer appeal for new formulations, features, and facets is often unknown or at best, least understood.

What Makes Line Extensions Succeed?
In the FMCG world today, manufacturers invest much of their marketing resources on leveraging their existing brand assets. This typically means extending these brands into new varieties, sizes or even entirely new categories.

Targeting Early Adopters
In the marketing world, there are few jobs as daunting as that of launching a new product. It’s risky business and the stakes are high. Why then are so many new products introduced?

Thinking of a New Launch?
For manufacturers considering a new launch, the stakes are high. The cost of development, launch and the associated marketing support are coupled with the fact that only a small proportion of new launches survive.

ACNielsen | DeltaQual Launched!
ACNielsen has launched an exciting new qualitative service, the first seriously new qualitative framework launched by a major market research agency since the 1970s.