Price and Profitability: What Your Brand Needs To Know About The Price of Profitibility
Fundamentally, a brand’s continuity depends on its ability to sustain itself
over the longer term. This means that the profit it attracts by virtue of
building its equity must be utilised in ensuring its sustenance.

The Pricing Toolbox
Segmentation pricing, niche pricing, EDLP or Hi-Lo pricing, and other approaches are ultimately variations of three fundamental
strategies. Find out what these typical pricing strategies are in this article.

How Price Relates To Other Variables In The Marketing Mix 
As with any new product launch or line extension, it is critical during the early stages to monitor product acceptance amongst consumers. Early indications allow for fine-tuning of the marketing mix to maximise year one sales opportunities and establish a solid foundation for growth.